I oversaw the creative direction for the Gamecock womenʼs beach volleyball jersey reveal, overseeing the production from concept to execution. I strategically selected the team's home volleyball courts as the location and timed the session specifically for sunset and golden hour to capture the most atmospheric natural light. My goal was to create a professional "posed production" that would generate excitement for the new uniforms across the program's digital platforms.

My process involved utilizing backlit lighting at the peak of golden hour to achieve high contrast and warm tones that emphasized the jersey designs. I captured solo detailed shots for each individual uniform before directing the athletes into a comprehensive group shot that showcased the team together on the beach courts. These visual assets served as the centerpiece for the Instagram reveal campaign and provided high quality content for the official team website.