TULIO

Directed a full studio photoshoot to support DJ Gabe’s rebrand from “GOO” to “Tulio,” focusing on creating a visual identity that matched his evolving artistic vision. Through intentional use of soft, natural lighting and pastel tones, I shifted the aesthetic away from the bold neon style of his previous brand to something more refined and cohesive. I collaborated closely with him to understand his goals, sound, and the image he wanted to present, then translated that into a cohesive visual direction. The result was a set of images that not only introduced his new identity, but also established a clear, aligned foundation for his future branding.